Marketing Analytics 101 digital marketing analytics

by alsaCEMusic



Presenter: Jenny Bristow, CEO at Anvil Analytics and Insights

A lot of marketers talk about analytics, but do they really understand the technical work behind the scenes? In this session, Jenny will dive into how analytics tools actually work, explaining concepts and terms such as business intelligence, reports, analytics, data warehouse, ETL, and much more. It’s a great session to open the day and create a baseline of knowledge for attendees before diving into more specific sessions.

Don’t worry – even if you’re a seasoned marketing analytics pro, we promise you’ll walk away with deeper knowledge and understanding of how all of the tools you use work together after this session!

Learn more about Anvil Analytics, the host of Data Over Instinct, on our website: www.anvilinsights.com

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Marketing Analytics 101

Marketing Analytics 101

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Marketing Analytics 101
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8 comments

Umamaheswara Rao 25/12/2021 - 3:27 Chiều

Excellent

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Netkamol Jitviriyakul 25/12/2021 - 3:27 Chiều

It sounds like a big investment in technology, but very interesting.

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Jonathan Beltran 25/12/2021 - 3:27 Chiều

This was great, thank you for doing this

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Ashkan Ranjbar 25/12/2021 - 3:27 Chiều

This was massively helpful and unfortunately, the lecturer won't go much into the details which is perfectly understandable otherwise it could not be done in 50 mins, what I really want to know is that is there any sort of reference(s) or book(s) that you suggest to deep dive into the details, I'm in particular interested in the "Maturity Scale" part? Thank you in advance

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Naman Bader 25/12/2021 - 3:27 Chiều

Subscribed!!

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Hendry Waldo Chendrawan 25/12/2021 - 3:27 Chiều

very interesting. btw, the unknown quote about sharpening your axe comes from Abe Lincoln 🙂 one of my fav quotes!

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Craig Cole 25/12/2021 - 3:27 Chiều

Great Content!! Is this dataset public?

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Hap Hap 25/12/2021 - 3:27 Chiều

wow, keep it guys!

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