The marketing industry has been so fixated on “how it always worked” with television and radio that they have failed to truly innovate their creative strategy for the digital age and social media. Creating for the internet is completely different than creating for television, radio, or any other medium of communication in the past and the strategies need to be adjusted as so. You no longer have just one ad placement to communicate to your audience. There is so much more opportunity to convey your message to different people and have your brand resonate differently with each group. In this video, Gary sits down with the Anheuser-Busch team to discuss how marketing has evolved, global messaging vs local messaging, creating vs debating, and more!
If you got any value from this, give the video a like and subscribe to the channel for more… Enjoy!
Timestamps:
0:00 Intro
3:20 Brand is being built on social media
15:00 The new rules of creative
17:11 The biggest mistake brands make shifting to digital
19:20 “If you market to everyone, you market to nobody”
25:00 Where will attention be in 5 years
33:00 Advice for staying ahead
36:30 Outro
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Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:
WeeklyVee:
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City. .
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46 comments
Deep!
The ones with the most attention may not desire to be obvious. This is in regards to the algorithm. It at least seems that way.
We believe that your enthusiasm is always so contagious I can't help but listen throughout the video 😂😂 thank you so much for working so hard and putting out amazing content all the time!!
Digital marketing strategies have changed from 2020 to 2021. We believe that the main catalyst has been people coming online from offline more than ever before. Investing in the best digital marketing strategies now will set you up for later this year and into next.
we are built to educate beginners about crypto, daily discussion about the news, market updates, giving you general knowledge on the coins and tokens follow us on all social media platform @t
You are throwing gems here!
Friends I'm not telling you to resign from Your Job or abandon Your business, I'm telling you to create another source of income…..BE wise
Your “Ad” needs to “relate” to the specific group that you are “targeting.”
No matter how badly u are at school, know you can always remember to remember.
That was absolutely some of the realest talk thanks guys. Wow doing some thinking today.
Boiiii i dont care if Elon musk and Jeff bezos are doing lapdances on me for a month nit worth 12k
Seeing you LIVE in Melbourne back in 2019 was an honour Gary.. amazing mentor you are. Thank you
For any beginner in marketing and business, that is doing it themselves but is actually a creative, teacher, professional in what you are own field…
Having 2 likes on a LinkedIn post from having 0 on the previous ones is a 200% "profit"/improvement. 🙂
Celebrate it and acknowledge that success. It means now 2 people see value in what before 0 did.
Next thing you know is you rocking 20 likes and 2 comments… and you are touching people changing lives, doing exactly what you've wanted from the get go.
Now, all you need is to keep going and improving, and the numbers will go up in time, persistence and focused patience will be the culprits, and of course – the people you touched and helped, they will help the most, because even if they are not the one directly giving back to you, the Universe/Life itself has a mechanism to do it and balance things out.
0 to 2 is 200% improvement, don't underestimate that! 🙂
Thank you, Gary and team Gary, for being and sharing amazing content – one that both educate and provokes thinking while giving valuable and practical perspectives. 🙂
#perspective
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Going back to Comunism… THANKS…l know that one…Sadly. El inmigrante venezolano escritor/writer 🌎
Thanks Gary/Greetings from Colombia/El inmigrante venezolano escritor/writer 🌎
Gary is really talented at using a truck load of words to say essentially nothing
“Madison avenue and big corporate is out of touch with reality” so true
Omg bro simplemente proud of living in this era en la que tú estás presente gracias 😃 por tu vida gracias gracias thanks thanks @garyvee
I FUCKING LOVE YOUR REALNESS! SO MANY GOLDEN NUGGETS AS ALWAYS FAN SINCE 2014' <3
This is great
Investing in crypto currency can be the best thing that can ever happen to you. Thanks Gary for the awesome video
Thats all it is, 'politics' too few people have too much say about what happens.
Gary: "There's a reason that Iran and Russia are companies…companies? Hmm funny"
He said that because he knows that all "Governments" ARE companies/corporations. They haven't been governments for a very long time. This also goes for USA, Australia, Canada, New Zealand, the UK and so on…
Don't believe me? Look it up.
Can I ask a question? Loved this! You mention at the start that these are monster brands and should communicate to everyone but then said if you try and speak to everyone you’re speaking to nobody. Can someone please clarify because these feel like opposites! Thank you so much – wonderful as always
What do you think of personal artificial intelligence?
Powerful info
I'm very curious about how a sucessfull digital agency company works with 2 or more competitors. If 2 companies ask for service, how the hell can you help both?
Gary what are your thoughts about ESPORTS TECHNOLOGIES, INC. IPO. EBET
This has given me insight on how to market my future products, guys this video right here is powerful, i suggest you listen to the first 17:00 minutes of this and replay it over and over again , this is how you win, THIS IS IT.
EDIT: I soaked up everything i needed from this video, i'll update you soon gary
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This is BRILLIANT as usual. “Isn’t it time to have a [relevant] conversation… We can’t run the same media play book…” Gary has me wondering about the importance of Television broadcasting. Who watches the news anymore? The broadcast hosts and pundits are so slow, boring, out of touch. Even if I’m in agreement there’s no sense of cultural relevance.
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Hello guys I have been watching some videos and I was thinking about investing in bitcoin/forex but still don't know where to start from.
Gary, I must disagree with you on the idea of a business trying to get everyone to like them. I write a wine blog (desertwineguy.blogspot.com) and would not waste my time sending a message to a group who is against alcohol. If I am pro gun, I am not going to be marketing to anti-gun groups. I think that simply by selling a particular product(s) we have already locked ourselves out of being "liked" by certain groups or organizations. While it might sound good to have everyone like you that is not the world we live in nor should it be. I quess the bottom line here is that while I may support buying a product from a particular company at tis time, that can easily change depending on the companies marketing (hello Chick Fil A). You can't be everything to everyone nor should those limited resources be wasted.
You can’t get the word out if your censored 🤬 conmen sense is gone because of that ?
I'm legitimately scared for Gary's voice. Anyone else?
Bro Imma upload and not even overthink no more.
Best Quote, If you want to live a happy life, tie it to a goal, not to people or things.
GARY THE 🐐
2021 Gary blowing kisses n showin mad love sheeshhhh Gary mclove lmaooo lit video
Gary V saved my life. So sorry for those who find the nerve to point out something negative regarding the work he is daily doing. Communication shaolin…
Can remember GV speech to advertising people years ago…he said the same thing…saying he was unhappy the way the biz runs and they go to award shows and pat each other on the back and yet continue to ineffectively reach their clients. Thats why he rarely reads the trade publications. They may create nice campaigns but are they increasing their clients profits?
Love this!
He believes in uploading like 7 times a day… Gotta follow that mental drive. Have to.
Cryptocurrency is bringing different revolution in the world economy. People who are optimistic crypto currency….others will just sit and watch