Is Digital Marketing Going to Be Saturated in 2022? the digital marketing

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Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022.

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Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022, 2023, and et cetera. While worldwide digital ad spending achieved a modest 2.4% increase in 2020, it’s expected to shoot up 70% in 2021, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that’s past now, but still, that was a 20% increase from 2019, according to eMarketer.

The answer is, it’s going to be the most saturated environment ever in the history of digital marketing.

First off, if you think about content, there’s roughly 1 billion blogs. There’s over 1.8 billion websites. That means there’s roughly one blog for every seven people. So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective. If you don’t give them a fresh perspective, you’re not going to do well. You’re just going to be the same old stuff that everyone else is saying.

The second way to differentiate yourself, I want you to spend more time updating your content than writing new content. As I mentioned, there’s more content than we need on this web, so if you update your content, you’re going to rank better because Google wants to keep ranking fresh content over stale content.

The third way to differentiate yourself, influencers. And if you think about it, adding an influencer to a brand helps blows things up. Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights? That’s the power of influencers. I

The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don’t create too many videos about it because no one wants to watch them. Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos.

But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable.

And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it’s SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change. What happens? The eCommerce companies, whoa, whoa, our ads aren’t doing as well. Yeah, you shouldn’t have been relying on one channel. It doesn’t mean you shouldn’t use Facebook ads or Google ads or SEO, but you need to use them all.

You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels. Some may not perform as well as others, it’s okay. Some may not drive as much volume as others, it’s okay. But if you take the omnichannel approach, you’ll do well in the long run and you won’t have to worry as much for algorithm updates.

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28 comments

Pakka Digital 21/12/2021 - 6:31 Chiều

What about blogging in local language with creative perspective?? does it work for if we write the content of already existing topics??

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BoopReview 21/12/2021 - 6:31 Chiều

Neil: "…that's 7 with a B"

My notes: "Beven"

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Satyam Jaiswal 21/12/2021 - 6:31 Chiều

hey I am from india and i request to neil patel to make hindi youtube channel

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srinivas joshi 21/12/2021 - 6:31 Chiều

Hi Neil I am 32 now can I learn digital marketing and in this age can I survive from digital marketing? How is digital marketing in next years?

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Busivestment 21/12/2021 - 6:31 Chiều

Sir🙏 I am preparing to make my own ecommerce store but I am afraid because a lot of players in the market and I'm new comer in this field and I have budget of Rs10000 to start.
Please suggest me something to run profitable ecommerce store and grow more 🙏

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Feel Professional 21/12/2021 - 6:31 Chiều

A million worth advice.

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burak korel 21/12/2021 - 6:31 Chiều

Dear Neil Patel,
I keep sending application forms to NPdigital but no one responds. Are you dodging companies with small budgets???

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Ahmed Chowdhury 21/12/2021 - 6:31 Chiều

Awesome content. Dear Neil Patel, thank you so much. Your tips seem super effective. I am going to take action immediately. Have a great day, as you made my day!

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Eric Harris 21/12/2021 - 6:31 Chiều

Is this a bad time to start out in this field?

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Deepak Jain 21/12/2021 - 6:31 Chiều

Hi Neil, Thank you very much for guiding us. I have registered a few times on your agency to contact me. I wonder if my details have been received by your team? Please do advise.

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Ignite English 21/12/2021 - 6:31 Chiều

Hey Neil! great video thanks for your valuable info. just a quick question! I'm trying to sell online Exam preparation English Courses. would you recommend Facebook ads AT FIRST or Google ads or YouTube ads? thanks

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Kawaljeet Singh 21/12/2021 - 6:31 Chiều

Would Instagram influencer’s help? How about Organic Digital Marketing? Is it possible? Could you please help on this, I am really a fan of organic and tend spend less on ads at a later stage. Thanks.

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Manoj Maity 21/12/2021 - 6:31 Chiều

I'm worried. Still people are blogging in 2021

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Marketing Harry 21/12/2021 - 6:31 Chiều

Differentiate yourself and you'll be fine no matter how saturated the market will be. Luckily Neil is here to tell how you can do it! 😉

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xycid 21/12/2021 - 6:31 Chiều

Click bait title, but then you still talk about **digital* approaches… What about NON-digital marketing? I've been sending postcards to my customers and they absolutely LOVE it (because everyone is so sick of digital marketing. Digital doesn't GIVE anything to people, postcards do, it's like a small gift.. and guess what, doesn't cost as much either)

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Suelette Swartling- Leonard 21/12/2021 - 6:31 Chiều

Love your content. It helps big time

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Cars Supercars 21/12/2021 - 6:31 Chiều

Very true. Over flooded with content and we need a better way to represent it.

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Kiran bhai 21/12/2021 - 6:31 Chiều

Superb session neil

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Abhishek Singh 21/12/2021 - 6:31 Chiều

Plz use caption in Hindi

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im Savage 21/12/2021 - 6:31 Chiều

Guys remember one thing

there are zero barriers to entry(no degree, no difficult skill req, like coding) you can take a 4 houre course and become a junior digital marketer

Digital marketing its even easier than graphic designing now look how saturated the Graphic design market is

I think only the top 10% highly skilled digital marketers will be making money

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Saurabh Tajane 21/12/2021 - 6:31 Chiều

You are my guru in digital marketing Neil. I am follow you tips with my little touch and getting great results. Thanks for helping us

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sibaram muduli 21/12/2021 - 6:31 Chiều

Well done sir,
I am a learner in digital marketing ,so how we improved in my skill.
Please guide 🙏

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Adnan Sadat 21/12/2021 - 6:31 Chiều

Hello Neil Brother, If anyone want to start Digital marketing agency in 2022, Is it will be worth it.

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360 day morning work challenge 21/12/2021 - 6:31 Chiều

Thank you sir you are very good person please sir you give a mail weekly you are my motivation your contain very deeply

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Christopher Prouty 21/12/2021 - 6:31 Chiều

Great content. I think digital marketing, like many businesses with zero barrier to entry, are finding more and more people hanging their shingle. The inconvenient truth is that is quite easy to "say" you do something and much more complex to actually do it when people are paying you to do it. Tides come in and tides go out. Great content as always, Neil

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letsgetsocialinfo 21/12/2021 - 6:31 Chiều

So the future of marketing is influencer marketing….

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Abdul Mateen 21/12/2021 - 6:31 Chiều

Thank you Neil. I have a question. Should we upsell SEO services to Website clients or should we specifically find Seo clients? Thanks in advance 🙂

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Yogesh Kumar 21/12/2021 - 6:31 Chiều

Thank you it means a lot for all marketers

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