How To Create A Digital Marketing Budget: 6 Steps to Success for Your Business start a digital marketing business

by alsaCEMusic



Here are the 6 major steps you need to take to create a digital marketing budget and then how to optimize that budget for success. Digital marketing planning is a complex topic and there are a lot of moving parts – but I break the topic into actionable and manageable steps so any entrepreneur, creative professional or business can plan a budget and a plot a course to success.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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“Imagine: How Creativity Works”, Jonah Lehrer
“Free Agent Nation” by Daniel Pink
“Orbiting the Giant Hairball” by Gordon MacKenzie
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
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“The Art of Innovation” by Tom Kelley
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson
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“Crush It” by Gary Vayerchuk
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26 comments

Sara Condon 21/12/2021 - 6:52 Chiều

Very informative. Thank you

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Mo E 21/12/2021 - 6:52 Chiều

Love your videos man. This is what I was missing from YT all along. Good informational design matters. Thanks

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Ghifted SOA (School of Art) 21/12/2021 - 6:52 Chiều

Love

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Arnold Sarmiento 21/12/2021 - 6:52 Chiều

Thanks a lot Phil!

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Leo G Photo 21/12/2021 - 6:52 Chiều

Is this information still relevant for 2021?

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Julia M 21/12/2021 - 6:52 Chiều

Helpful video. Anyone has recommendation for where to find the pricing information for influencer marketing? Appreciate if anyone can help

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Matt Pittaway 21/12/2021 - 6:52 Chiều

Hey. You said one of your client spend 2 mil on fb ads, what advice do you have for content strategy?

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Brander 21/12/2021 - 6:52 Chiều

Thanks for the recommendation, I hope I'll add it to my list

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Neil Mathura - TENSTONE Inc. 21/12/2021 - 6:52 Chiều

you did not mention LinkedIn…any reason why?

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Ginger Tom 21/12/2021 - 6:52 Chiều

this was so informative, thank you so much!

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Cody Penrose 21/12/2021 - 6:52 Chiều

Good info and appreciate the statistics. Would be the nice to see them throughout the video but valuable video 🤙🏼

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Samuel Carter 21/12/2021 - 6:52 Chiều

Hey, keep it up yh

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gray pierre 21/12/2021 - 6:52 Chiều

What about music marketing budget.

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Paul Argueta 21/12/2021 - 6:52 Chiều

Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

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Paul Argueta 21/12/2021 - 6:52 Chiều

Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

Reply
Paul Argueta 21/12/2021 - 6:52 Chiều

Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

Reply
Mike R 21/12/2021 - 6:52 Chiều

Love your channel. Can you make a video on what will be trending in 2019 as far as design. Loved your last video on this subject.

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johnflea 21/12/2021 - 6:52 Chiều

I run a webshop and I have a hard time detecting which advertising channel is bringing me most of the guests. i do adwords, fb remarketing, newsletter, etc. but when they convert (cookie tracks based on the last click) it always ends up like it's an organic visitor.
so, my question is, how to be sure I am not wasting my money or time with a single channel? or should I just pre-set an affordable budget with a targeted ROI and be satisfied with a good result?

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Laban Le Fleur 21/12/2021 - 6:52 Chiều

Thank you for sharing these useful ideas.

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SRILIL S L 21/12/2021 - 6:52 Chiều

Very informative. Thank you so much

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Sam .E 21/12/2021 - 6:52 Chiều

Hey Phil, great video. Do you have any recommendations for management services that cater to this type of organisation? Analytics are not my strong suite and to have a collated overview of the various marketing streams that you're undertaking would be great.

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Marisha 21/12/2021 - 6:52 Chiều

hi philip awesome content! i love watching your videos. Question- I work fulltime as a banker in CA. I am planning on completing a Certificate in Digital Marketing next yr. what are some ways I can be more competitive in my education and work portfolio? what projects am I able to do so that future employers may hire me?

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Starlyn Tejada 21/12/2021 - 6:52 Chiều

First

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artarea painted perfection 21/12/2021 - 6:52 Chiều

It's really helpful.. thanks for information…

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Janne Wolterbeek 21/12/2021 - 6:52 Chiều

Will watch later (work now), but I'll share now to my TIMI group on Facebook, thanks!

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Mishoy george 21/12/2021 - 6:52 Chiều

✨👍🏻

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