How Kimberly Goh Built an Interactive Story for a Digital Marketing Campaign a digital marketing campaign

by alsaCEMusic



Let’s see if I can help you craft an interactive story too:

Discussed during the interview:
1:17 What was life like before you started your interactive storytelling journey?
7:12 Walk us through your interactive story? Purpose, target audience, development process.
13:13 What made Kimberly actually pull the trigger and join the program?
24:06 Favourite tool or methodology Kimberly learned in the program.
28:53 The process of getting information from practitioners to feed into the story.
34:50 The big shift Kimberly experienced after joining the program and crafting her interactive story.
40:40 Advice for anyone starting the ISA Program.

Experience the Workplace War Zone interactive story here:

Connect with Kimberly on LinkedIn:

Want to learn how she did it? Go here

Kimberly created her Interactive Story, Workplace War Zone, as part of a digital marketing campaign for her client, EmC Leaders. Players acquire new emotional intelligence (EQ) skills as they make decisions that lead to one of three possible endings.

The story is designed to introduce potential customers to the company’s proprietary Emotional Connection (EmC) process. At the end of the story, players are invited to purchase an emotional intelligence Master Class through the EmC Leaders website. 

To experience Workplace War Zone, please visit Kimberly Goh’s portfolio at  .

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How Kimberly Goh Built an Interactive Story for a Digital Marketing Campaign

How Kimberly Goh Built an Interactive Story for a Digital Marketing Campaign

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How Kimberly Goh Built an Interactive Story for a Digital Marketing Campaign
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