Digital Marketing, Social Media, E-Commerce, Digital Media, Online Marketing
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‘Basics of Digital Marketing’ course is developed by Subject Expert Dr. Subin Sudhir – Assistant Professor (Marketing), Indian Institute of Management, Indore.
The course familiarize students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Enrich learner with the essential principles and practices of marketing in the digital economy by making this course, an indispensable part of their knowledge base.
Dr. Lalit Engle, Assistant Professor, EMRC, Devi Ahilya Vishwavidyalaya, Indore is the Course Coordinator for ‘Basics of Digital Marketing’ course on SWAYAM. .