Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason Pantana – (Part 1 of 3) digital marketing basics

by alsaCEMusic

Many agents crash and burn when they’re starting out in online marketing. The BIG reason behind these bumps on the road?

Many don’t really know who they are and what services they’re trying to sell. This mistake can cost you leads and ultimately, money.

Embarking on your marketing journey doesn’t have to be scary. Discover how you can improve on your marketing by listening to this interview with Jason Pantana, our resident marketing guru and host of Marketing Edge.

Jason shares some very insightful recommendations on how you can fill your pipeline and cultivate your sphere into loyal, referral-happy customers. He also gives helpful tactics in order to improve on your marketing strategy and how it’s vital to know your audience in order for it to work.

We also explain why it’s important to have the right mindset before you start on your marketing strategy. To finish off and get you started on your new strategy, Jason provides fascinating case studies of various real estate agents that are making it in their own areas of expertise.

For those agents that want to take their business to the next level by improving on their online marketing, then get ready to roll up your sleeves and start cultivating your leads!

For show notes and more information visit:

#DigitalMarketingPrinciples #TomFerryPodcast


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Tom Ferry 25/11/2021 - 3:58 Chiều

1:20 – Jason Pantana and I discuss the objective of marketing in business

1:57 – What Jason Pantana teaches in Marketing Edge

2:12 – Branding your business

2:30 – Generating leads for your business

2:52 – Building a brand development strategy

5:21 – Avoid these common lead generation mistakes

7:38 – Business owners owning their operations, marketing and sales departments

8:54 – Do you have the right mindset for marketing success?

10:04 – How to take ownership of your marketing strategy

11:04 – The marketing books to read to help you improve on your marketing strategy

14:23 – Learning the vital mechanics and framework of marketing

15:47 – Customer journey mapping and its 3 funnels

20:04 – You have to create trust in order to generate leads

21:10 – Your business will succeed only if you nurture your leads

23:50 – Score your leads by using the right framework

27:58 – Knowing your audience will help excel your marketing strategy

30:10 – Jason shares case studies that appeals to your audiences

Maha Gamal 25/11/2021 - 3:58 Chiều

Can anyone please write the name of the 2 books he mentioned in 11:00 I couldn't catch

Syed Jawad Hasan 25/11/2021 - 3:58 Chiều

wow. It is really really great. Thank You Tom Ferry

Felipe G 25/11/2021 - 3:58 Chiều

Cheers from Brasil 🇧🇷

Voltaire Pabustan 25/11/2021 - 3:58 Chiều

Thank you for sharing!

Alexie Sharon Paul 25/11/2021 - 3:58 Chiều

Thank u very much for this useful video🥰. By the way, here is a useful free e-book about 💥Digital Marketing💥 (for both beginners and pro) to help you guys out. Inside this eBook, 𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗶𝘀 𝗲-𝗯𝗼𝗼𝗸, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽𝗶𝗰𝘀 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗯𝗲𝗴𝗶𝗻𝗻𝗲𝗿𝘀, 𝗮𝗻 𝗼𝘃𝗲𝗿𝘃𝗶𝗲𝘄 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗼𝗶𝘀𝗲𝗱 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲, 𝘁𝗵𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗳𝗼𝗿𝗰𝗲 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘂𝗻𝗹𝗲𝗮𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀- 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗺𝗮𝗻𝘁𝗿𝗮𝘀 𝗮𝗻𝗱 𝗼𝗹𝗱-𝗮𝗴𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸 and so much more! Here is the link for free download👇👇:…/fro…/internet-marketing-bible
My Marketing journey started reading these books. I guess these will help you guys too. You are welcome 😊 (in advance).

Nick Burns 25/11/2021 - 3:58 Chiều

I keep coming back to this series. Thank you! 🙂

Voltaire Pabustan 25/11/2021 - 3:58 Chiều

Awesome video!

Sheri Andreo 25/11/2021 - 3:58 Chiều

Loved this video. Thanks so much

Fat Wallet Internet Marketing 25/11/2021 - 3:58 Chiều

Giving your business visability in search engine listings is so important!

Don Harkins III 25/11/2021 - 3:58 Chiều

This CONTENT is SO GREAT!!! I listened to this first episode in the car a couple weeks ago, then I listened to the 3rd Part in the gym yesterday. Today, I cleared my entire calendar to sit down in front of the computer with a notepad and watch all 3 videos. I consider myself a pretty decent digital marketer but I'm finding TONS of great improvements, new strategies, and improved tactics. EXCELLENT work on this video @TomFerry!

River Nile 25/11/2021 - 3:58 Chiều

do more abraham or new one subir showdhury. lil is learned from this shit

Jesse Martin 25/11/2021 - 3:58 Chiều

Pfft, using Gray Vee in your intro…. have you two made up, yet?

Hector Aguilar 25/11/2021 - 3:58 Chiều

Great content and insights, thank you. Realistically, as an agent, not my strength. Who can I hire to do this part of my marketing that is good and reasonable?

Alberto Gonzalez 25/11/2021 - 3:58 Chiều

Whens the next one?!

Michaela Cannon 25/11/2021 - 3:58 Chiều

You guys are talking over my head. You are using catch phrases that are unfamiliar to me and might as well be speaking another language. I'm a marketing "1st grader," so don't understand the word substitutions.

Deepika Kumari 25/11/2021 - 3:58 Chiều


Brian Eliel 25/11/2021 - 3:58 Chiều

Time to chum the waters!

Oluwa Shagoon 25/11/2021 - 3:58 Chiều

the greatest things in life don't come easy

Richard Barksdale 25/11/2021 - 3:58 Chiều

My goal is to create assets.

Team MeSha Real Estate 25/11/2021 - 3:58 Chiều

Great stuff!! Looking for forward for next parts

Lifeof westcott 25/11/2021 - 3:58 Chiều

First to be here.. Any likes 🦋🦋


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